Purpose – Nautical tourism is considered to be an under-exploited research area, if we take into account its evolution and growth prospects. This lack of knowledge is probably one of the main reasons the sector has not reached its maximum. The present paper aims at exploring the European...

Frontmatter -- Contents -- Figures -- Tables -- Acknowledgements -- Foreword -- Preface: Bradford, 1980–2014 -- 1. Introduction -- Part 1: Practice Part 1: Practice -- 2. The Practitioners: Profiling the Ubiquitous DMO -- 3. Urban Destination Marketing Operations -- Part 2: Theory -- 4. A...

Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being...