management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings …, sponsorship and organisation, self-determination and external determination). The authors present the basic building blocks in … of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Economics of the …

between Sports and Technology -- Future of Sports Operations and Sports Event Management in Uncertain Environment: A Critical …This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and … management, but also event management organizations, administrators, and policymakers. . …