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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
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Sustainably sustaining (online) fashion consumption : using influencers to promote sustainable (un)planned behaviour in Europe's millennials
Johnstone, Leanne; Lindh, Cecilia Thilenius - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209489
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Images of Europe : a survey of Japanese consumer attitudes towards European products
1991
Persistent link: https://www.econbiz.de/10000140691
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
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Images of Europe : a survey of Japanese consumer attitudes towards European products
1991 - Reprinted
Persistent link: https://www.econbiz.de/10000846541
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714