The international wine market has undertaken important structural changes in the first decades of the 21st century … have an influence on the correct implementation of the CMO measure of promotion in the principal wine exporter country …

This study presents a comparative analysis of the Romanian - EU vine and wine sector. Specialized reports and EUROSTAT … relatively low percentage, of 28%. According to turnover, 75% of the Romanian wine market is in the hands of ten large producers …. The foreign trade in wine takes place predominantly on the EU market. The balance of trade is negative, with a growing …

In recent decades, New World has increased its wine export to European markets and became considerable in the global … wine competition. However, the export share of traditional wine producers has decreased; Europe still remained market … leader on world wine market. Moreover, the global wine market is characterised by progressively concentrated production …