This article aims at emphasizing the level of institutional ethics for the needs of an organization, which is the consumers' protection. By the means of this marketing research which has as a starting point the Fishbein-Rosenberg model, we wish to point out the importance of the main attributes...

This article concerns the validity of six canonical rules that institutional review boards use to constrain the behavior of investigators. These rules require investigators to design their studies in a scientifically valid way, not pay their subjects to take risks, minimize risks to their...