Digital markets are known with their dynamic nature where actors mostly compete for the market rather than in the market. Strong network effects with extreme economies of scale cause the markets to tip in in favor of one company leading to a monopoly who takes it all as the winner. Promising...

This paper explores the extent to which nascent acquisitions can be investigated and challenged when necessary under existing merger control frameworks. It identifies the need to conduct an in-depth counterfactual analysis, to consider new investigative tools, and to ensure that any claimed...