The ICT industry has been the driver for economic growth for several years before the financial crisis. The purpose of the paper is to look at the effects of last financial crisis on the ICT industry and how this macroeconomic shock was transmitted to households. Since the cost of capital became...

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher