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This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the "Spokes Model" which is an economic model based...
Persistent link: https://www.econbiz.de/10009375128
How do firms cope with the challenges of disruptive change in their industry? Numerous studies have highlighted that success with any prior technology creates a negative legacy effect for the next radical technological shift. We question the overly pessimistic view of such legacy effects and ask...
Persistent link: https://www.econbiz.de/10010357561
broadly studied by academic researchers. However, with the development of the digital economy, a new paradigm has emerged in …
Persistent link: https://www.econbiz.de/10012730476
strictly connected with the globalization of the Chinese customer, influencing the sales strategy of western companies not only …
Persistent link: https://www.econbiz.de/10012952343
The latest European Union's (EU) guiding policies are encouraging big businesses and state-owned organisations to disclose their environmental, social and governance (ESG) performance. Many European member states have transposed the EU's directive 2014/95/EU on non-financial reporting. This...
Persistent link: https://www.econbiz.de/10012912214
downstream firms. We characterise the optimal strategy of data brokers and highlight the role played by the data structure for co …
Persistent link: https://www.econbiz.de/10012891572
We quantify the effects of others' adoptions and word-of-mouth (volume and valence) on consumers' product adoption decisions. We differentiate between the effects of word-of-mouth and observed adoptions from friends ("personal network") and the effects of word-of-mouth and observed adoptions...
Persistent link: https://www.econbiz.de/10012935976
Despite the importance of entrepreneurship as an engine for socio-economic growth, few attempts have been made to study how and to what extent industry-specific policies can sustain it. In particular, to date, there is only anecdotal evidence on which factors policymakers can utilize to foster...
Persistent link: https://www.econbiz.de/10012936820
The use of Internet of Things devices (IoT) by individuals in their homes has led to new opportunities for companies, to adapt their products, services and offers, based on the user profile. At the same time, these new services involve the reinterpretation of existing requirements regarding data...
Persistent link: https://www.econbiz.de/10012938955
This paper shows that the correlation between the Net Promoter Score and consumers Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated from the “Spokes Model” which is an economic model...
Persistent link: https://www.econbiz.de/10012940431