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adopting digital tools. This article engages in this discussion by exploring how barriers farmers encounter when implementing … digital solutions manifest themselves as practical challenges farmers have to resolve. To do this, the article explores three … emerging cooperative of beef farmers; an unorganised attempt by farmers to develop joint digital marketing tools; an online …
Persistent link: https://www.econbiz.de/10014550899
Information and communication technology is one of the critical factors for the business success of modern transport and storage. Therefore, it is important to research the information system of transport and storage from different aspects. In this paper, starting from that, a comparative...
Persistent link: https://www.econbiz.de/10015327234
This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the "Spokes Model" which is an economic model based...
Persistent link: https://www.econbiz.de/10009375128
How do firms cope with the challenges of disruptive change in their industry? Numerous studies have highlighted that success with any prior technology creates a negative legacy effect for the next radical technological shift. We question the overly pessimistic view of such legacy effects and ask...
Persistent link: https://www.econbiz.de/10010357561
broadly studied by academic researchers. However, with the development of the digital economy, a new paradigm has emerged in …
Persistent link: https://www.econbiz.de/10012730476
The aim of this paper is threefold: first to explore the factors that significantly and positively affect the adoption of e-commerce in SMEs; second, to determine the factors that hinder the adoption of e-commerce in these enterprises; and, finally, to investigate the impact of...
Persistent link: https://www.econbiz.de/10012224997
This paper investigates how consumers knowledge of the EC list (reg. (EU) 432/2012) can affect their understanding of health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to functional foods (reg. (EC) 1924/2006), there are still...
Persistent link: https://www.econbiz.de/10012305606
downstream firms. We characterise the optimal strategy of data brokers and highlight the role played by the data structure for co …
Persistent link: https://www.econbiz.de/10011977111
The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...
Persistent link: https://www.econbiz.de/10011881595
Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...
Persistent link: https://www.econbiz.de/10011881711