This piece considers the protection afforded to consumers in the EU when using applications on their mobile phones. While it is argued that the law is in place to offer some protection (notably the Consumer Rights Directive and the Unfair Commercial Practice Directive) many issues surrounding...

Third-party tracking, the collection and sharing of behavioural data about individuals, is a significant and ubiquitous privacy threat in mobile apps. The EU General Data Protection Regulation (GDPR) was introduced in 2018 to protect personal data better, but there exists, thus far, limited...

Using data on 4.1 million apps at the Google Play Store from 2016 to 2019, we document that GDPR induced the exit of about a third of available apps; and in the quarters following implementation, entry of new apps fell by half. We estimate a structural model of demand and entry in the app...