Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: The international journal of business science & applied … 7 (2012) 2, pp. 13-28
the image of Brazil), this paper's objective is to check for differences on Brazil image according to the following … consumers' characteristics: age, gender, knowledge about Brazil and country of residence. A quantitative survey was distributed … issues, and respondents that had better evaluations on Brazil's image were: young, men, with a high level of knowledge about …
