Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10008822508
Persistent link: https://www.econbiz.de/10011410969
Persistent link: https://www.econbiz.de/10011777960
The 'horsemeat scandal' that engulfed most of Europe in 2013 raises some interesting customer behaviour questions (Xie, Bagozzi, & Østli, 2013), with further implications for business relationships involving multiple buyers and a single supplier. This meta-analytical study explores these...
Persistent link: https://www.econbiz.de/10014134780