Van Wezemael, Lynn; Verbeke, Wim; Kügler, Jens Oliver; … - 2011
information detail provided. Higher a priori confidence in beef and beef products, as well as higher risk perception were …While safety interventions are applied on different stages of the beef chain, consumer acceptance remains largely … uninvestigated and undiscussed though often taken for granted. In this study, European consumer acceptance of beef safety …