The purpose behind the project is to solve the problem developed due to different laws and culture of people around the world. Now a days commerce is not restricted to an territorial limit. The globalization and liberalization need a system which can apply all around the world as complete world...

This chapter for the Cambridge Handbook on Comparative and International Trademark Law compares the doctrinal strategies deployed by the European Union and United States to serving the anti-misappropriation impulse in trademark law. While the EU's enforcement regime openly embraces...