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Pricing in Position Auctions and Online Advertising
Yenmez, M. Bumin - 2012
Can search engines increase revenues by changing their position auctions? In this paper, I analyze position auctions with general pricing rules to answer this question. In these auctions, there are several items that are commonly ranked by bidders with unit demand. I show that revenues remain...
Persistent link: https://www.econbiz.de/10014046846
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Substitution between Offline and Online Advertising Markets
Goldfarb, Avi; Tucker, Catherine E. - 2014
Online advertising is increasingly subject to antitrust scrutiny, but there is a lack of empirical analysis on whether the large offline advertising market disciplines the online advertising market. Here, we summarize two empirical analyses that begin to fill this void by showing an effect of...
Persistent link: https://www.econbiz.de/10014188429
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Standardisierung des europäischen Nahrungsmittel-Marketing : eine Kausalanalyse der Determinanten und der Erfolgswirkung einer Standardisierung des Marketing-Programms und -Managem...
Walter, Nadine - 2004 - 1. Aufl
Die Standardisierung des Marketing stellt eine bedeutende Handlungs-option im internationalen Marketing von … Standardisierung des Nahrungsmittel-Marketing. Darüber hinaus werden die einzelnen Elemente des Marketing-Programms (Produkt-, Marken … Organisation) eingehend auf ihren Grad der Standardisierung und auf ihre Erfolgswirkung hin überprüft. Die Autorin kann ihre …
Persistent link: https://www.econbiz.de/10001950091
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Frequency capping in online advertising
Buchbinder, Niv; Feldman, Moran; Ghosh, Arpita; Naor, Joseph - In: Journal of scheduling 17 (2014) 4, pp. 385-398
Persistent link: https://www.econbiz.de/10010382539
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Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Fourberg, Niklas; Taş, Serpil; Wiewiorra, Lukas; … - Europäisches Parlament / Policy Department for … - 2021
Persistent link: https://www.econbiz.de/10012621729
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Good practice guide on online advertising : protecting consumers in e-commerce
OECD - 2019
This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of...
Persistent link: https://www.econbiz.de/10012101300
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The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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Network Neutrality, Access to Content and Online Advertising
D'Annunzio, Anna; Russo, Antonio - 2015
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers' attention to advertisers. Under Net Neutrality, a...
Persistent link: https://www.econbiz.de/10014156026
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The early impact of GDPR compliance on display advertising : the case of an ad publisher
Wang, Pengyuan; Jiang, Li; Yang, Jian - In: Journal of marketing research 61 (2024) 1, pp. 70-91
Persistent link: https://www.econbiz.de/10014584169
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The European Google Shopping Competition Saga, Compliance and the Rule of Law
Hoppner, Thomas - 2022
In 2017, the European Commission prohibited Google from favouring its comparison shopping service within general search results pages. It imposed a fine of US $ 2.73 billion for the committed abuse and a periodic payment penalty for any future non-compliance with the decision. On 10 November...
Persistent link: https://www.econbiz.de/10013294583