advertising services provided by internet search engines. Keyword advertising systems have been the subject of several litigations … attracting customers to the websites of retailers and competitors, online advertising restrictions also raise anticompetitive … light on the economic rationales and legal implications of keyword advertising in order to strike a proper balance between …

Advertising is a form of message that typically attempts to influence potential consumers to buy or to consume more of …, including radio, television, cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often … located by an advertising agency on behalf of a company or other organization …

Only recently, competition authorities tend to see comparative advertising as helpful in promoting competition. They … now encourage firms to use it. They reason that comparative advertising, if fair and not misleading, increases consumers … are essential in making comparative advertising (directly and indirectly) informative. In this paper, first we provide a …