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The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers
Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 395-409
Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...
Persistent link: https://www.econbiz.de/10013368716
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An experiment for regulatory policy on broadband speed advertising
Timmons, Shane; McElvaney, Terence J.; Lunn, Pete - 2019
Identifying whether hyperbolic advertising claims influence consumers is important for consumer protection, but … differentiating mere "puffery" from misleading advertising is not straightforward. We conducted a pre-registered experiment to … determine whether pseudo-technical advertising claims about broadband speed bias consumer choice. We tested whether these claims …
Persistent link: https://www.econbiz.de/10012123243
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How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
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Legislative framework of broadcasting in Romania and in the European Union
Prihoancă, Diana Magdalena; Amălăncei, Brânduşa-Mariana - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 229-235
Persistent link: https://www.econbiz.de/10011333770
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The Digital Services Tax as a Tax on Location-Specific Rent
Cui, Wei - 2019
), to be levied on the revenue of large digital platform companies earned from advertising, online intermediation, and …
Persistent link: https://www.econbiz.de/10012894237
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Measuring the 'Free' Digital Economy within the GDP and Productivity Accounts
Nakamura, Leonard I. - 2017
marketing- and advertising-supported content and find that the impact of “free” digital content on U.S. gross domestic product …
Persistent link: https://www.econbiz.de/10012945040
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The Digital Services Tax : A Conceptual Defense
Cui, Wei - 2020
Since 2018, the UK government, the European Commission, and several European national governments have advanced bold proposals for a new “digital services tax” (DST), with the aim of capturing profits earned by multinationals that reflect value contributed by users of digital platforms. I...
Persistent link: https://www.econbiz.de/10012851050
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The Digital Services Tax as a Tax on Location-Specific Rent
Cui, Wei - 2019
), to be levied on the revenue of large digital platforms from advertising, online intermediation, and/or the transmission …
Persistent link: https://www.econbiz.de/10012859226
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Google as a de facto Privacy Regulator : Analyzing Chrome’s Removal of Third-party Cookies from an Antitrust Perspective
Geradin, Damien; Katsifis, Dimitrios; Karanikioti, Theano - 2021
Online advertising is what funds free online content. Since its birth in the 1990’s, it has evolved into a multi … web cookies. Online tracking for advertising purposes has sparked privacy concerns, and is subject to a growing body of … foundations of online advertising. In what is a first in a series of papers exploring Google and Apple’s role as de facto privacy …
Persistent link: https://www.econbiz.de/10013236600
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Pricing in Position Auctions and Online Advertising
Yenmez, M. Bumin - 2012
Can search engines increase revenues by changing their position auctions? In this paper, I analyze position auctions with general pricing rules to answer this question. In these auctions, there are several items that are commonly ranked by bidders with unit demand. I show that revenues remain...
Persistent link: https://www.econbiz.de/10014046846