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The role of social commerce for enhancing consumers' involvement in the cross-border product : evidence from SEM and ANN based on MOA framework
Xu, Xiao-Yu
;
Gao, Ya-Xuan
;
Jia, Qing-Dan
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014253592
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