The image of the European culture is given by the association of the concepts people – culture – history – territory, which provides certain local features. From this relation, we identify a cultural area with local, regional and national features beyond a certain European culture. Thus,...

Last year, the author of this paper presented his essay “From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications”, showing that systematic understanding of international corporate communications (ICC) is not well developed and proposing a heuristic grid...