This papers' objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A …). Satisfaction was evaluated as overall satisfaction, as well as specific satisfaction with healthfulness, price, convenience and … taste. The findings show that the main determinant of overall satisfaction is taste satisfaction, hence, producers are …

This papers' objective is to investigate overall consumer satisfaction with dry-cured ham in five European countries … based survey carried out in Belgium, Germany, Denmark, Poland and Greece, January 2008 (n=2,437). Satisfaction was evaluated … as overall satisfaction, as well as healthfulness, price, convenience and taste satisfaction. The findings show that the …