Eckert, Stefan; Rossmeissl, Frank - In: Journal of East European management studies : JEEMS 10 (2005) 1, pp. 55-74
Comparing all kinds of market entry, foreign direct investment (FDI) appears to be the most appropriate mode of foreign market. So called Market seeking FDI can be differentiated into those activities primarily aiming to realise psychic market proximity and into those activities mainly...