"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher

Kennedy's initiative for a new Gatt Round: liberalising international trade and strengthening the Atlantic alliance -- The EEC's answer to the U.S. proposal: accepting the Round while defending its regionalism -- Devising the rule of the Kennedy Round (1963-1964) -- The regional crisis in a...