European cinema was and still is often assimilated by film consumers as art cinema which is more difficult to understand and ultimately to reach a big number of consumers. The objectives of this paper were to examine the pathway of European cinema market and the relationship with its consumers...

One of the heavily negotiated issues between the US and the EU, during the Uruguay Round of the WTO, was the "cultural exception" for "European films". The EU insisted that the concentration of film production in the US combined with globalisation meant that the EU would otherwise be subsumed by...