Europe is the world's largest wine-producing and wine-exporting region. In recent decades, fostered by the liberalization of international trade, the European wine industry has witnessed an acceleration in its exports, but this increase has been far from steady. It has fluctuated considerably in...

In recent decades, New World has increased its wine export to European markets and became considerable in the global wine competition. However, the export share of traditional wine producers has decreased; Europe still remained market leader on world wine market. Moreover, the global wine market...

Although the role of wine cooperatives in supporting sustainability has been deeply analysed on the supply side, the study of consumers' perception and behaviour when choosing these wines is still scarce. This paper analyses the attitudes, preferences and the willingness to pay (WTP) of European...