While policy targeting carbon mitigation has become a priority, the consumer has been sidelined. Within the EU standards and a carbon is price at the industrial level dominate mitigation efforts. There is little room for consumer preferences. Labels on some products do draw a demand for...

This study explores how environmental knowledge and risk perception influence individuals' sustainable consumption behavior through the mediation of environmental concern and behavioral intention. The study combines constructs from earlier studies to form a novel theoretical model, which is...