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The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer-community interactions, andthe community's site. Using a sample of 3605...
Persistent link: https://www.econbiz.de/10014030800
Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...
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Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical … background of food quality and safety, product origin, and food origin labels is discussed. The next section is devoted to the …, believing them to be of a higher quality than the foreign ones. In each respective country , the a wareness of food origin …
Persistent link: https://www.econbiz.de/10011881595
environment . As a result, quality and esp ecially food safety bec ame elements with new values, in a multidimensional approach of … approach on how to produce quality and safe pro ducts for the final consumer. For this reason, at the international level a … series of standards have emerged that organizations have to follow to design, implement and certify food quality and safety …
Persistent link: https://www.econbiz.de/10011881527
The concepts and approaches of public marketing are moreover used and quantified in the national and European public systems. Adapted, with behaviours specific to the public system, the fundamental concepts of marketing represent a component of "the new culture of public service". The paper aims...
Persistent link: https://www.econbiz.de/10014043660
How do firms cope with the challenges of disruptive change in their industry? Numerous studies have highlighted that success with any prior technology creates a negative legacy effect for the next radical technological shift. We question the overly pessimistic view of such legacy effects and ask...
Persistent link: https://www.econbiz.de/10014047378
competitor. The firm can use the search engine as its own low quality version and as a mechanism to expand its market since it …
Persistent link: https://www.econbiz.de/10014164574
This paper reviews the main marketing strategy applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...
Persistent link: https://www.econbiz.de/10012968095