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The 21st century belongs to the Asian region as the world's economic and strategic center of gravity shifts to this region. The shifting global economic power towards the emerging Asian markets definitely has its bearing on strategic contours. Despite the recent economic slowdown, the rise of...
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A strategic alliance (SA) is a mutually beneficial long-term formal relationship formed between two or more parties to pursue a set of agreed upon goals to meet a critical business need while remaining independent organizations. It is a synergistic arrangement whereby two or more organizations...
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