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Prix et valeur : vers de nouve...
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EVS
Consumer behaviour
8
Konsumentenverhalten
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France
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Frankreich
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Cultural heritage
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Kulturgüter
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perceived value
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Avertissements sanitaires
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Customer value
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Kundenwert
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Museum
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Persuasion sociale
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Preismanagement
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Social marketing
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multiangulation
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Customer satisfaction
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Fear
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Free admission
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Gesundheitsvorsorge
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Kundenzufriedenheit
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Peur
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Preventive care
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Relationship marketing
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Social Marketing
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Social persuasion
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Value creation
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analyse conjointe
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consentement à payer
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gratuité
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museums and monuments
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musées et monuments
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price
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tobacco warnings
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évaluation contingente
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Maubisson, Laurent
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Rivière, Arnaud
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Gallarza, Martina G.
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Journal of business research : JBR
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Recherche et applications en marketing : RAM
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ECONIS (ZBW)
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Replicating consumer value scales : a comparative study of EVS and PERVAL at a cultural heritage site
Gallarza, Martina G.
;
Maubisson, Laurent
;
Rivière, Arnaud
- In:
Journal of business research : JBR
126
(
2021
),
pp. 614-623
Persistent link: https://www.econbiz.de/10012494327
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2
Vers une meilleure appréhension de la valeur perçue d'une expérience de visite en ligne : analyse de la pertinence de l'approche Experiential Value Scale (EVS) à partir d’une doubl...
Maubisson, Laurent
;
Rivière, Arnaud
- In:
Recherche et applications en marketing : RAM
38
(
2023
)
1
,
pp. 94-133
Persistent link: https://www.econbiz.de/10014230277
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