Richardson, P.K. - In: Journal of Product & Brand Management 8 (1999) 5, pp. 443-454
As might be expected, steel product prices fell during the recession of the early 1990s. Between 1990 and 1992, steel prices fell by about a third. As the economies of the EC recovered from the recession from early 1993, steel prices rose but by mid‐year it was clear that the increase was much...