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Economic culture
Sensemaking
9
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Sensemaking-Ansatz
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B-to-B-Marketing
6
Business-to-business marketing
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Corporate Social Responsibility
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Developing countries
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Interkulturelles Management
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International environmental policy
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Internationale Umweltpolitik
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Kundenintegration
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Ivanova-Gongne, Maria
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Torkkeli, Lasse
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Weck, Marina
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The journal of business & industrial marketing
2
European management journal
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ECONIS (ZBW)
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1
Managerial sensemaking of interaction within business relationships : a cultural perspective
Ivanova-Gongne, Maria
;
Torkkeli, Lasse
- In:
European management journal
31
(
2013
)
6
,
pp. 717-727
Persistent link: https://www.econbiz.de/10010234759
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2
The importance of cultural adaptation for the trust development within business relationships
Weck, Marina
;
Ivanova-Gongne, Maria
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 210-220
Persistent link: https://www.econbiz.de/10009743357
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3
Culture in business relationship interaction : an individual perspective
Ivanova-Gongne, Maria
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 608-615
Persistent link: https://www.econbiz.de/10011339835
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