between shareholder value and stakeholder rights, between a utilitarian view of the ethics of corporate governance and a …

Corporate social responsibility is largely debated amongst management science and business ethics scholars, but only a … foundation. The social contract, which gives an ethics & economics account for the stakeholder approach, and the Personalist … ground for business ethics is acknowledged. In fact personalists avoid the typical apologetic view of the corporation itself …

marketing ethics. Business ethics represent reaction against immoral practices with negative effects in society, but also an … corporate policies of marketing ethics that include detailed directions that has to be observed by the staff of the company …. Ethics and social responsibility need a total engagement of the firm. They have to be a component of the whole firm culture …

pyramid are likely to adopt a written code of positive organizational ethics (POE). Using econometric analysis of operational …