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This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...
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Indonesia. This research also examines the mediating role of competitive strategies on the correlation of innovation in SME … and SME performance and had a full mediation of innovation in SME performance. This study shows that SMEs with process …
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