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The general consensus among health economists is that the increasing capability of medical providers-often called medical "technology"-is responsible for the majority of growth in medical expenditure. And yet, the principle means of understanding medical technology is through the use of total...
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Market growth is driven by product innovation. Beyond functional satiation the marginal utility of product performance and variety decreases. We argue that social comparisons underlying innovation diffusion results in consumer motivations for upward assimilation toward the behavior of better...
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