This paper studies the macroeconomic implications of firm-branding activities. We show empirically that firms build market share by creating new brands, developing their existing brands, and buying established brands from other firms. Sales and prices of the underlying branded products tend to...

A prolonged low-interest-rate environment presents a significant challenge to banks and is likely to entail major changes to their business models over the long-run. Lower returns to maturity transformation in the face of flatter yield curves and an inability to offer deposit rates significantly...

How might technology increase firm value? One method might be to facilitate more efficient use of internal capital. Another method might be to help the firm tap third party capital. This paper uses four unique data sets to measure growth in firm value based on adoption of Application Programming...