This paper is meant to examine the impact of financing, rapid inorganic growth on the viability of e-commerce Start up. The inorganic growth strategy used by emerging start ups by acquiring firms to expand the goods and services offered and improve the gross merchandise value has been evaluated....

In 2018, the Russian segment of e-commerce was growing on the back of domestic sales and imports. A factor of growth is the development of payment systems with banking cards becoming an integral part of the everyday life of the Russians. At the same time, there is still a considerable...