This article uses the multinomial modeling technique (Batchelder 1998) to decompose the brand-switching matrix of the RLZ model and produces conditional probabilities for alternative decision outcomes (Rust, Lemon, and Zeithaml 2004; Rust, Lemon, and Narayandas 2005). It then links the probabilities...

E-Banking has become an integral part of the global financial environment. Improvement in technologies and financial innovations has made E-banking is an intense part of the banking sector. “As day by day increasing the technologies are also increasing”. Technology has become the fuel for...

Financial inclusion efforts seek to ensure that all members of an economy can have access to and effectively use appropriate financial services. Improving financial inclusion has become a significant concern for developed and developing countries alike. There are many indicators of financial...