Thampapillai, Dodo J.; Öhlmer, Bo; Lim, Boon Tiong - In: International Journal of Social Economics 32 (2005) October, pp. 868-876
Purpose – The object of this paper is to demonstrate that the promotion of altruistic behavior can in fact be regarded as an instrument of public policy. Design/methodology/approach – This objective is achieved by adapting the standard theory of consumer behavior in microeconomics to the...
