Aim: The article aims at developing an economic theory of reorientation. As Western subjects are disoriented by long-time systematic commercial manipulation of their preferences, the theory focuses on new concepts of endogenous preferences and on the process of preference manipulation and its...

This study investigates brand loyalty and other brand performance metrics in the UK sportswear market. It utilizes consumer purchase data kindly provided by Taylor Nelson Sofres. The study finds that empirical regularities discovered by Andrew Ehrenberg and colleagues apply to sportswear brands...

No one would argue that the economy in the United States has been faltering in recent years; due in part to global factors, and even with stimulus plans offered by the Federal Government, there is increased burden on states to find forms of revenue. More and more, states must compete not only...