Part I - The New World of Economic Thinking: Economic Thinking -- Anything Worth Doing Is Not Necessarily Worth Doing Well -- Maslow’s Hierarchy of Needs-And Economist’s Demand -- Part II -The New World of Market Economics: Price and the “Law of Unintended Consequences”.- Pricing Lemons,...

This paper shows that the consistent way of modeling sentiment‐driven moral behaviors in a setting of social interaction is to derive the equilibrium moral code that is mutually consistent with the optimal moral behavior of each player. To do this, it is necessary that moral sentiments be...