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Die Akzeptanz kartenbasierter...
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Kundenbindungsprogramm
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Loyalty program
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Hoffmann, Anke
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USB Cologne (EcoSocSci)
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Die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht : Determinanten und Erfolgswirkungen
Hoffmann, Anke
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2008
Persistent link: https://www.econbiz.de/10004910092
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