In recent decades conservation advocates have often emphasized the contributions of ecosystem services to the production of other products. A demonstration of the value of ecosystems as inputs into production would motivate their conservation. Such arguments often offer the observation that...

Using a choice experiment survey this study examines the UK public's willingness to pay to conserve insect pollinators in relation to the levels of two pollination service benefits: maintaining local produce supplies and the aesthetic benefits of diverse wildflower assemblages. Willingness to...