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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
economies is widely recognized and quantified (OECD, Entrepreneurship and Business Statistics, 2015). According to Get2growth … and complex in the interpretation, and data presented by the Statistic Brain (Startup business failure rate by industry …
Persistent link: https://www.econbiz.de/10011990639
growth in South Africa. The small business sector has been identified as a very important sector and the government of the …
Persistent link: https://www.econbiz.de/10009447161
opportunity.According to the White Paper on National Strategy for the Development and Promotion of Small Business in South Africa … for the survivalist entrepreneurs.Although there has been a commitment by government to promote small business, it yet … huge challenges in accessing any type of resources. Although there is much talk about promotion of small business, there …
Persistent link: https://www.econbiz.de/10009447201
published literature on non-psychological factors such aslack of business skills, low education levels, inefficiency of … governmentstructures, social networks and exposure to family business suggest a negativeimpact on entrepreneurial propensity, the results … their inclination to start a business.The findings of this survey will benefit different stakeholders that have theinterest …
Persistent link: https://www.econbiz.de/10009447720
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039