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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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Entrepreneurship Culture of SMEs in India's Tourism Sector
Baporikar, Neeta - In: International Journal of Strategic Information … 7 (2016) 2, pp. 14-27
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
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Perspective-taking and adaptive behavior in personal selling.
Zackai, Yael - 1993
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
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Survey of the coverage of financial statement analysis in Australian business degrees
Morton, Anja; Harrison, Jennifer L - 2008
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475179
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Survey of the coverage of financial statement analysis in Australian business degrees
Morton, Anja; Harrison, Jennifer L - 2008
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475195
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Adding value through human resources: Reorienting human resource measurement to drive business performance
Yeung, Arthur K.; Berman, Bob - 1997
) measurement: (1) Do HR practices impact business results? (2) How can HR practices add value to business performance? (3) What HR … measures can drive business performance? Using Eastman Kodak as a case study, this article identifies three paths through which … HR practices contribute to business performance: (1) by building organizational capabilities; (2) by improving employee …
Persistent link: https://www.econbiz.de/10009476519
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If HR were really strategically proactive: Present and future directions in HR's contribution to competitive advantage
Brockbank, Wayne - 1999
Current business conditions mandate greater competitive advantage from HR agendas and processes. To add greater … value either reactively or proactively. In its strategically reactive mode, HR assumes the existence of a business strategy … and adds value by linking HR practices to the business strategy and by managing change. In its strategically proactive …
Persistent link: https://www.econbiz.de/10009476520