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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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Business sustainability and undergraduate management education in Australia
Fisher, Josie; Bonn, Ingrid - 2009
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
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Entrepreneurship Culture of SMEs in India's Tourism Sector
Baporikar, Neeta - In: International Journal of Strategic Information … 7 (2016) 2, pp. 14-27
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
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Relational capital for shared vision in innovation ecosystems
Russell, Martha G.; Huhtamäki, Jukka; Still, Kaisa; … - In: Triple Helix 2 (2015) 1, pp. 1-36
reveal distinct patterns of relational space that structure business ecosystems at the enterprise, growth, and startup levels … business ecosystems. …
Persistent link: https://www.econbiz.de/10011940088
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Sustainable supply chains – a framework for best practice assessment: results of the pilot study, BestLog project.
Piotrowicz, Wojciech; Cuthbertson, Richard; Islei, Gerd
This paper presents results of a pilot study completed as part of the BestLog (Best Practices in Logistics) project. BestLog (www.bestlog.org) is a research project initiated by the European Commission (EC) and financed from the 6th Framework Programme. One of the project goals is to identify...
Persistent link: https://www.econbiz.de/10009441420
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The impact of high Telecommunications costs on the callcentre industry in Cape Town, South Africa
Ngobeni, Robson Mpande - 2009
This study provides a comprehensive overview of challenges and obstacles that are caused by high telecommunications costs within the callcentre industry in Cape Town, South Africa. This study couldn’t have come at a better time considering the current turbulent economic circumstances around...
Persistent link: https://www.econbiz.de/10009447202
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A Model for the Public Sector to Foster Sustainable Business Development
Becker, Brie - 2011
sector can foster sustainable business development through economic development strategies, policies and resources. This … study evaluates the Sustainable Business Initiative (SBI), an economic development initiative intended to strengthen Eugene … business practices. I assess whether the SBI changed business practices in Eugene and whether the SBI can serve as a useful …
Persistent link: https://www.econbiz.de/10009447360