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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
This paper focuses on the personal traits of locus of control and innovation and examines their impact on business … when measured by the decision to build a business from scratch. A major contribution of this study is that it validates the …
Persistent link: https://www.econbiz.de/10009475302
Family-owned businesses represent the majority of business in the United States. As consumers and employees, we are … compelled to their sense of trustworthiness that all too often disappears in the business world. Our economy depends on the … family-owned businesses exist as evident by specific transitions in terms of ownership, family and business. Therefore, the …
Persistent link: https://www.econbiz.de/10009450220
by mapping business requirements to specific call center resource options, determining the optimal call routing structure …
Persistent link: https://www.econbiz.de/10009459122
nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic … differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact …
Persistent link: https://www.econbiz.de/10009463240
Businesses in today’s highly competitive environment need to be aware of the best methods for motivating, training, developing, and promoting a diverse environment in an organization. These methods will be examined in order to gain an understanding of what works well and how the ideal...
Persistent link: https://www.econbiz.de/10009463247