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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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Entrepreneurship Culture of SMEs in India's Tourism Sector
Baporikar, Neeta - In: International Journal of Strategic Information … 7 (2016) 2, pp. 14-27
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
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Integrating Innovation: South Australian Entrepreneurship Systems and Strategies
Roos, Göran (contributor); O'Connor, Allan (contributor) - 2015
of entrepreneurship. Entrepreneurship can be taken as a study of the entrepreneur and new business creation. However …
Persistent link: https://www.econbiz.de/10011902299
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Business Communication Skills
Cecic Mladinic, Danijela - 2018
Business Communication Skills is a text book published in 2013 by Maria Esther Rodriguez Gil and Daniela Cecic as … authors. The book was envisioned to be used in Business related subjects and as a self- study book. The book offers 6 chapters … about Business English: application forms, e-mails, negotiations, CV and cover letter and presentations. It contains …
Persistent link: https://www.econbiz.de/10011920430
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Introduction: The internationalisation of the innovation process
Michie, Jonathan - 1998
The international economics of business and management has focused - both in the academic literature and in corporate … Economics of Business. This opening article aims to set the scene by considering how the rather distinct literatures around the … the economics of business and public policy. …
Persistent link: https://www.econbiz.de/10009441435
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A view of entrepreneurship and innovation from the economist 'for all seasons' Joseph S. Schumpeter
Harvey, Michael; Kiessling, Timothy; Moeller, Miriam - 2010
Purpose - The paper seeks to examine the influence of the Austrian School of Economics and its views of innovations and entrepreneurship on one of their champions, Joseph Schumpeter. Schumpeter's insights on innovation and entrepreneurship issues are discussed and compared to previous...
Persistent link: https://www.econbiz.de/10009441592
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Perspective-taking and adaptive behavior in personal selling.
Zackai, Yael - 1993
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039