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1
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris
-
2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Saved in:
2
External perceptions of successful university brands
Chapleo, Chris
-
2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
Saved in:
3
Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui
;
Bobeva, Milena
-
2007
taught postgraduate degrees in
business
, law and humanities subjects. However, changes in the
business
environment have …
Persistent link: https://www.econbiz.de/10009429790
Saved in:
4
Do universities have successful brands?
Chapleo, Chris
-
2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
Saved in:
5
Universities as Research Partners
Hall, Browyn H.
;
Link, Albert N.
;
Scott, John T.
-
Institute of Business and Economic Research (IBER), …
-
2000
Persistent link: https://www.econbiz.de/10010677875
Saved in:
6
FUNDAMENTAL ASPECTS OF THE ENTREPRENEURSHIP IN THE CONTEMPORARY ECONOMIC WORLD
GABRIEL, DOBRIN IONEL
- In:
Annals - Economy Series
4
(
2014
)
August
,
pp. 129-133
Many individuals in the modern society are considering running their own
business
as the best option that they have …
Persistent link: https://www.econbiz.de/10011150665
Saved in:
7
ПОКАЗАТЕЛИ ЭФФЕКТИВНОСТИ МИКРОКРЕДИТОВАНИЯ НА РЕГИОНАЛЬНОМ УРОВНЕ
Лиодинович, Баламирзоев Назим
- In:
Экономикс Economics
(
2013
)
3
Рассмотрена и предложена модель инновационного микрокредитования на региональном уровне, а также определены принципы и инструменты значительного улучшения...
Persistent link: https://www.econbiz.de/10011220266
Saved in:
8
State of the State Address
Bredesen, Phil
- In:
Tennessee's Business
19
(
2010
)
2
,
pp. 8-13
In Tennessee, we're proving unequivocally that green jobs are the future of America's economy.
Persistent link: https://www.econbiz.de/10009019948
Saved in:
9
Disney’s successful adaptation in Hong Kong: A glocalization perspective
Matusitz, Jonathan
- In:
Asia Pacific Journal of Management
28
(
2011
)
4
,
pp. 667-681
Persistent link: https://www.econbiz.de/10010862961
Saved in:
10
The Competition Solution
London, Paul A.
-
American Enterprise Institute
This book examines America's economy over the past several decades and the sources of our recent success and comes to surprising conclusions about what we can learn from it.
Persistent link: https://www.econbiz.de/10010842131
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