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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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Entrepreneurship Culture of SMEs in India's Tourism Sector
Baporikar, Neeta - In: International Journal of Strategic Information … 7 (2016) 2, pp. 14-27
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
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Capitalism and African business cultures
Taylor, Scott D. - 2014
genuine capitalism and the demands of modern business. Yet contemporary African business cultures reveal that a capitalist … African big business reveals that business and profit are culturally acceptable. Existing theories of African capitalism are … ill-equipped to explain changes in African business cultures, which increasingly are as diverse as any across the globe …
Persistent link: https://www.econbiz.de/10010343251
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Integrating Innovation: South Australian Entrepreneurship Systems and Strategies
Roos, Göran (contributor); O'Connor, Allan (contributor) - 2015
of entrepreneurship. Entrepreneurship can be taken as a study of the entrepreneur and new business creation. However …
Persistent link: https://www.econbiz.de/10011902299
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The entrepreneurial playwright : a relational approach to marketing plays in the regions
Ainsworth, Rodney Phillip - 2008
This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be...
Persistent link: https://www.econbiz.de/10009437885
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The use of networks in human resource acquisition for entrepreneurial firms: Multiple "fit" considerations
Leung, Aegean; Zhang, Jing; Wong, Poh Kam; Foo, Maw Der - 2006
This study proposes a multi-dimension, multi-contingent "fit" perspective for examining different practices adapted by entrepreneurial firms in acquiring human resources. We posit that while environmental constraints are important considerations for adapting recruitment practices through...
Persistent link: https://www.econbiz.de/10009448383
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Perspective-taking and adaptive behavior in personal selling.
Zackai, Yael - 1993
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039