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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Chapleo, Chris - 2011

Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...

Persistent link: https://www.econbiz.de/10009429674

External perceptions of successful university brands

Chapleo, Chris - 2009

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...

Persistent link: https://www.econbiz.de/10009429675

Realising "Partnership" in employment relations: some legal problems

Hough, Barry; Spowart-Taylor, Ann - 2002

The UK Government’s policy on economic and social renewal, the ultimate goal of which is to improve living standards for all, emphasises the importance of adopting a partnership model of industrial relations. Government perceives this model of employment relations as essential to achieving...

Persistent link: https://www.econbiz.de/10009429776

Patenting insurance related business methods: predictability and risk

Soetendorp, Ruth - 2003

This paper raises and responds to questions concerning the patentability of business method patents. It explores the … utility of patent applications in informing business method innovators of the risks associated with using the patent system …, unpredictable change. Inventive changes in the insurance industry include new business models and e-business technologies to improve …

Persistent link: https://www.econbiz.de/10009429778

Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study

Day, Jacqui; Bobeva, Milena - 2007

taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …

Persistent link: https://www.econbiz.de/10009429790

Trust and corruption: escalating social practices?

Kretschmer, Martin - 1998

Escalating social practices spread dynamically, as they take hold. They are self fulfilling and contagious. This article examines two central social practices, trust and corruption, which may be characterized as alternative economic lubricants. Corruption can be a considerable instrument of...

Persistent link: https://www.econbiz.de/10009429880

Do universities have successful brands?

Chapleo, Chris - 2005

Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...

Persistent link: https://www.econbiz.de/10009429909

Entrepreneurship Culture of SMEs in India's Tourism Sector

Baporikar, Neeta - In: International Journal of Strategic Information … 7 (2016) 2, pp. 14-27

Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...

Persistent link: https://www.econbiz.de/10012047875

Digital Rights Management System in China: Challenges and Opportunities

Abbas, Asad; Fatima, Anam; Sunguh, Kenneth Khavwandiza; … - In: Journal of Cases on Information Technology (JCIT) 20 (2018) 1, pp. 20-30

In the era of technology, the Chinese government wants to adopt the latest technologies and interlink their processes to secure information of all stakeholders. Digital rights management (DRM) is one form of computerized system of copyright to protect access and stop infringement of digital...

Persistent link: https://www.econbiz.de/10012048907

Perspective-taking and adaptive behavior in personal selling.

Zackai, Yael - 1993

Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.

Persistent link: https://www.econbiz.de/10009472039