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I examined six ways of selecting forecasting methods: Convenience, “what’s easy,” is inexpensive, but risky. Market popularity, “what others do,” sounds appealing but is unlikely to be of value because popularity and success may not be related and because it overlooks some methods....
Persistent link: https://www.econbiz.de/10009438427
Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example,...
Persistent link: https://www.econbiz.de/10009438908
We drew upon findings from the diffusion literature to assess the prospects for the diffusion of expert systems in forecasting. Forecasters judged potential adoption of expert systems in relation to two techniques that had been widely adopted in the past, Box-Jenkins and scenarios. They also...
Persistent link: https://www.econbiz.de/10009438909
Rule-Based Forecasting (RBF) is an expert system that uses judgment to develop and apply rules for combining extrapolations. The judgment comes from two sources, forecasting expertise and domain knowledge. Forecasting expertise is based on more than a half century of research. Domain knowledge...
Persistent link: https://www.econbiz.de/10009438910
Judgmental bootstrapping is a type of expert system. It translates an experts' rules into a quantitative model by regressing the experts' forecasts against the information that he used. Bootstrapping models apply an experts' rules consistently, and many studies have shown that decisions and...
Persistent link: https://www.econbiz.de/10009438911
in the military, law, and business. …
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simple and cheap to implement and has been adopted for diverse applications in business and government since its origins in …
Persistent link: https://www.econbiz.de/10009438914
strategic direction of their business. A more focused marketing approach could result in a greater competitive advantage in an … bringing the marketing and architectural industry closer together, thereby encouraging mutually beneficial business …
Persistent link: https://www.econbiz.de/10009447196
This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...
Persistent link: https://www.econbiz.de/10009447200
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039