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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Chapleo, Chris - 2011

Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...

Persistent link: https://www.econbiz.de/10009429674

External perceptions of successful university brands

Chapleo, Chris - 2009

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...

Persistent link: https://www.econbiz.de/10009429675

Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study

Day, Jacqui; Bobeva, Milena - 2007

taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …

Persistent link: https://www.econbiz.de/10009429790

Do universities have successful brands?

Chapleo, Chris - 2005

Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...

Persistent link: https://www.econbiz.de/10009429909

Exploring health tourism

World Tourism Organization; European Travel Commission - 2018

Persistent link: https://www.econbiz.de/10012168522

Innovation Transformation: A Guidebook for Small Business Development: Inform, Expand, and Deliver

Fitzgerald, Ann K. - 2008

simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an … interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash … cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG …

Persistent link: https://www.econbiz.de/10009430912

Marketing strategies in global markets: A transaction cost analysis.

Karuppur, Devi Prasad R. - Florida Atlantic University

Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of scholars recommends standardized global marketing strategies based on the premise that technological advances in telecommunication, transportation, and media are leading to...

Persistent link: https://www.econbiz.de/10009431487

An examination of gender-related attitudes among managers.

Massey, Mary Ann. - Florida Atlantic University

This two-part study included two procedures: (1) the development of an instrument to assess gender-related attitudes among male and female managers, and (2) the collection and analysis of data on gender-related attitudes among male and female managers. Male and female managers (n = 165)...

Persistent link: https://www.econbiz.de/10009431490

A knowledge-based view of international acquisition performance.

Reus, Taco H. - The Florida State University

The purpose of this research was to examine the role of cross-border knowledge transfer in international acquisition performance. Building upon the large body of acquisition implementation research, and recent developments on the knowledge-based view of the firm, this study developed a general...

Persistent link: https://www.econbiz.de/10009431597

An exploratory investigation of the relationship between information engineering methodologies and organizational change.

Galup, Stuart Diaz. - Nova Southeastern University

Information engineering is a set of tools, techniques, and methodologies used to transform an organization's strategic plan into an information systems architecture. The seminal writers in the area of information engineering state that in an environment where information engineering is fully...

Persistent link: https://www.econbiz.de/10009431631