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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
This paper focuses on the personal traits of locus of control and innovation and examines their impact on business … when measured by the decision to build a business from scratch. A major contribution of this study is that it validates the …
Persistent link: https://www.econbiz.de/10009475302
which encompasses both the unique Graduate Certificate in Not-For-Profit Leadership and the Fremantle School of Business …
Persistent link: https://www.econbiz.de/10009480699
Notre Dame Business students at the University’s Sydney Campus immersed themselves in Sub-Saharan African business life … by developing three social enterprise business plans to promote sustainable and viable industry in poverty affected … communities.As part of an assessable project for Innovation and Entrepreneurship in 2010, the students’ business plans made …
Persistent link: https://www.econbiz.de/10009480700
receiving the coveted NSW Business Chamber’s Young Businessperson of the Year Award.Mr Griffin was awarded the accolade for his … businesses worldwide.Mr Griffin said the value of the NSW Business Chamber Awards lies in the selection panel, which is made up … of seasoned business professionals.“Receiving recognition for my effort over the past few years is gratifying, however …
Persistent link: https://www.econbiz.de/10009480726
Family-owned businesses represent the majority of business in the United States. As consumers and employees, we are … compelled to their sense of trustworthiness that all too often disappears in the business world. Our economy depends on the … family-owned businesses exist as evident by specific transitions in terms of ownership, family and business. Therefore, the …
Persistent link: https://www.econbiz.de/10009450220